The Tea Dragon Society Books, Merchandise, and Marketing
The Tea Dragon Society series is a gentle, sweetly magical series of stories about friendship and finding your place in the world. It has been one of Oni’s runaway best-sellers, which has given me the opportunity to design a variety of merchandise, games, ads, social media graphics, and reader/teacher guides. Kay O’Neill’s world is a wonderful place to live, even if only in your imagination, so it’s no surprise that these books and products have been a great success.
As the lead designer for Oni Games, I spearheaded the design side of Oni’s first forays into Kickstarters. Their first Kickstarter product launch was for a Tea Dragon plushie, which was wildly successful, netting over $250,000 in pledges despite being limited to countries in North and South America.
For the campaign, I created a design that was lush and inviting, using elements from Kay’s books to help establish the style and setting for people new to the Tea Dragon universe. The focus was on creating a friendly, cuddly aesthetic that blended well with the more streamlined Kickstarter brand. I designed all the assets for the campaign, took the product photos, and assisted in creating social media ads to reach a larger market.
On this page you’ll find some of the merchandise and collateral I created to accompany this wonderfully sweet series.
For the campaign, I created a design that was lush and inviting, using elements from Kay’s books to help establish the style and setting for people new to the Tea Dragon universe. The focus was on creating a friendly, cuddly aesthetic that blended well with the more streamlined Kickstarter brand. I designed all the assets for the campaign, took the product photos, and assisted in creating social media ads to reach a larger market.
