Cue Health Branding and Social Campaigns

As Senior Brand Marketing Liaison and then Senior Visual Designer at Cue Health, I helped establish strong brand work that's scalable and easily implemented across teams. Examples include setting up templated social looks that internal and external partners could easily use to create visuals fast and on-brand. I redefined the Cue+ identity for B2B and DTC—creating a new visual identity and built out brand guidelines, and assisting the B2B, commercial and web dev teams to implement.

I took pride in working very hard to ensure brand guidelines were upheld across digital, paid media, packaging, product development, web design and more. As my role evolved, I became a  trusted brand expert and critical resource on the team to provide feedback and input on  design work.

Shown here are some of the designs that resulted from these new guidelines and templates. The end result was a more flexible, vibrant design in better alignment with Cue’s young, tech-savvy target audience.