Pharmacy Rebranding
As part of Cue’s growth in the direct-to-consumer market, I led development of a comprehensive component-based design system pivotal to the successful launch of Cue Pharmacy from concepting through physical implementation. Taking ownership of the entire design process, I collaborated closely with web development, product, commercial and brand marketing teams, ensuring seamless integration and implementation of the final product.
I played a hands-on role in conducting research, building wireframes, and crafting user journeys, ensuring that the design system was not only visually compelling but also intuitive and user-friendly. This holistic approach enabled us to deliver a cohesive and impactful solution that met both user needs and business objectives.
I conducted extensive web and print design tasks as part of the pharmacy rebranding, designing the look and feel of Cue’s digital pharmacy and the medication packaging. Additionally, I assisted on a photoshoot to bring the branding concepts to life, and was a key team member throughout the multiple-day shoot, running point on many footage captures that were later heavily used for the redesign of the entire Cue Health website.
